social media monitoring tools

Insights
Insights

Harbolnas 2017: A Day Both Buyers & Sellers Are Always Crazy About

iPhone X, Goodbye to Touch ID & Welcome Face ID, Yay or Nay?

72nd National Independence Day Takes Buzz On Twitter With #RI72

Raline Shah, An Actress Who Will Lead AirAsia Indonesia into the New Perspective of the Marketplace

Telegram Blocked & Claimed As A Source of New Terrorist Threats. Is It True?

Starbucks Boycott: What? Where? When? Who?

What’s On The Menu This Ramadan? Here Are The Food That Created The Most Buzz!

GRAZIE TOTTI! THE BUZZ ON THE KING OF ROME

Raisa & Hamish Daud; The New Heartbreakers On Social?

Basuki’s Verdict Got Attention All Around The World

#MayDay2017: From Support Labourers to Burn Garlands

Online Learning, Do We Need It or Not?

Indonesia Needs Shawn Mendes and Perhaps Brands Might Need the Momentum Too!

Power Rangers Was Brought Back And Netizens Screamed “It’s Morphin Time!” On Social

Massive Floods Hit Jakarta and…. Social Media?

Did You Feel The Love on Social?

#SayaBertanya : Justice, Rants and Viral Memes?

Look! Here Are Some of The Most Effective Social Media Campaigns for Lunar New Year

The Jacket-in-Chief Steals the Show

Did The Abolishment of 3-in-1 Really Make Jakarta Traffic Better?

Here's How Social Media Reacted to The First Indonesian F1 Driver

Indonesia Berani

Did The Force Awaken in Indonesia? (Infographic)

Dear Insurance Companies, How Social Was Your Brand During Ramadan?

Biscuits, Social TV and The President

Who 's Scooping Up Social Media Buzz in Ice Cream?

Interstellar's Social Media "Event Horizon" in Indonesia

The Jacket-in-Chief Steals the Show

Thursday, November 10, 2016

Amidst all the chaos that was the aftermath of the November 4 demonstrations last week, something quite intriguing caught our eye on social media – and had nothing to do with politics and religion (thank God). It was the simple choice of attire worn by our President during of what supposed to be a dead serious press conference in the early hours of Saturday morning.

Jokowi’s “Bomber Jacket” took on a life of its own on social media, which was a breath of fresh air given the negative news and comments that plagued social media throughout the previous day.

So who started all this? If you’re thinking an influencer or a celebrity you’d be wrong again. A tweet by an unseemingly normal account @rahneputri sparked this social supernova and catapulted a jacket into social media history. More interestingly, as most trending topics only usually last a few hours or a day at the most, this legendary apparel trend carried on into day 3 with comment topics ranging from praises, brand polls to elaborate conspiracy theories. Yes, conspiracy theories.