social media monitoring tools

Insights
Insights

Battle of the Brands: Elevenia #MendadakDijajanin X Matahari Mall #MauGayaItuGampang

Harbolnas 2017: A Day Both Buyers & Sellers Are Always Crazy About

iPhone X, Goodbye to Touch ID & Welcome Face ID, Yay or Nay?

72nd National Independence Day Takes Buzz On Twitter With #RI72

Raline Shah, An Actress Who Will Lead AirAsia Indonesia into the New Perspective of the Marketplace

Telegram Blocked & Claimed As A Source of New Terrorist Threats. Is It True?

Starbucks Boycott: What? Where? When? Who?

What’s On The Menu This Ramadan? Here Are The Food That Created The Most Buzz!

GRAZIE TOTTI! THE BUZZ ON THE KING OF ROME

Raisa & Hamish Daud; The New Heartbreakers On Social?

Basuki’s Verdict Got Attention All Around The World

#MayDay2017: From Support Labourers to Burn Garlands

Online Learning, Do We Need It or Not?

Indonesia Needs Shawn Mendes and Perhaps Brands Might Need the Momentum Too!

Power Rangers Was Brought Back And Netizens Screamed “It’s Morphin Time!” On Social

Massive Floods Hit Jakarta and…. Social Media?

Did You Feel The Love on Social?

#SayaBertanya : Justice, Rants and Viral Memes?

Look! Here Are Some of The Most Effective Social Media Campaigns for Lunar New Year

The Jacket-in-Chief Steals the Show

Did The Abolishment of 3-in-1 Really Make Jakarta Traffic Better?

Here's How Social Media Reacted to The First Indonesian F1 Driver

Indonesia Berani

Did The Force Awaken in Indonesia? (Infographic)

Dear Insurance Companies, How Social Was Your Brand During Ramadan?

Biscuits, Social TV and The President

Who 's Scooping Up Social Media Buzz in Ice Cream?

Interstellar's Social Media "Event Horizon" in Indonesia

Biscuits, Social TV and The President

Tuesday, March 29, 2016

Our last few posts and reports from us tended to be a little on the serious side, so we thought we'd have fun with this one. At Kana we all love snacks (and we have the kilos to prove it - but that's a post for another time), so why not listen in on the first snack that was in front of us at the time - a pack of biscuits. As we like to keep these reports as neutral as possible, our social team put forward a simple premise, "let's just put in the word 'biskuit' in Bahasa Indonesia and see what happens?" = So on the 1st of July, that's exactly what we done!

After letting things go for just over a month, we all sat down to review the results. We expected to see all the big brands and campaigns come out on top - but that wasn't the case, in fact, there were a few surprises indeed. Out of around 37,000 posts, 12 engagements and 14,000 unique authors, a local brand Kokola came out on top with 1,283 brand mentions followed by established local brands such as Khong Guan and Roma with 1,091 and 732 mentions, respectively.

What really caught our attention was one in particular social media campaign run by Kokola early July, which generated massive engagement. The #MamaBijak campaign asked followers to answer questions displayed on the popular TV program "Laptop si Unyil". The hashtag on it's own generated a potential reach of 31 Million from 2,192 posts and engagements. Being the only brand with a "Social TV" type campaign during the listening period, Kokola managed to successfully bridge the gap between traditional media and social media, locally. Kana has always been a staunch believer of Social TV, so naturally we're excited to see the success of a basic yet well-thought campaigns such as this. Drilling down the numbers further, we also discovered the benefits of this campaign were not limited to Kokola, but also the TV program itself generating a viral reach of 303,000 for the term "Laptop si Unyil". Everyone was a winner on this one.

As far as interesting content goes, we also found viral content related to no one other then our own president. The moment came when an 8 year old child from Kendari, Sulawesi, gave a tin of biscuits to the president. What seemed like an uneventful routine article actually generated a viral reach of 270,887 with 480 engagements - the most single viral post of the period related to biscuits. This also got us thinking, what if brands carried this post and made it their own? Other viral content included supermarket promos and creative cooking recipes with biscuits.