The Top 4 Market Research Tools You Should Utilize
If you have previously managed a brand for quite a long amount of time, you might start developing this so-called natural “instinct” or hunch about your customers’ behaviour and profiles. However, this “instinct” could also mislead you into taking the wrong direction. Believe it or not, even some of the top brand managers are still experiencing this phenomenon. In order to avoid that, it is important to utilize market research tools available in the market. You can easily generate audience behaviour, insights, trends or other metrics that can help you engage with your followers—or even gain new ones! Here is the list of market research tools you should probably start utilizing.
1. Answer The Public
This free tool is useful enough if you know how to perfectly utilize it to its full potential. Answer The Public helps you pool questions about your brand and company which help you get the general idea about what people usually ask about regarding your brand. From this data, you can then proceed to create a strategy for market research and social media contents. Unfortunately, this free tool could not help you create the suitable campaign for your audience due to its limited feature.
Just like its name, Spyfu is a tool that spies on your competitors and helps you get a better glimpse at their market research strategy. Spyfu will provide you SEO keywords, ads strategy, backlinks, and SERP analysis. To put it simply, they will help you get almost everything you need to boost your website. However, no matter how it excels in helping you boost your website, they do not provide any service on social media. So, if you are looking for tools that can also help you with social media market research, Spyfu might not be the tool that you are currently looking for.
Latana might currently be one of the most comprehensive market research tools on the market. Not only does it provide you with insights from your audience, Latana can also provide you with things such as:
- Access to cutting-edge research expertise
- The sentiment of your audience
- Track your brand data based on geographical location
With these reliable data, easy dashboard, and deep segmentation of your market, Latana can surely be a powerful tool for any market researcher. However, it is only recommended for professional market researcher because you would need to pay for your subscription to this tool. If you are still a beginner, it would be better to use other choices of free tools instead.
Last but not least, if you are looking for a choice of market research tools which you can tailor to your needs, you can always try Sonar. Sonar does not only provide you with useful data and analytics, but it is also programmed with powerful AI technology as a core such as NLP (Natural Language Processing). What is the advantage of NLP? Well, some of them are listed below:
- NLP helps you understand the context of the keywords/insights that you want to analyse beforehand with the power of linguistic and AI
- NLP is also known to be able to provide data from voice search like Bixby/Siri that has been growing within these several years
- NLP is crucial for a better and quicker data analysis when doing market research
And there’s no need to worry—Sonar is also a very easy-to-use tool even if you are still a beginner in this field. Just make sure to get a personalized demo and tell Sonar exactly what you need.
Sonar Platform is equipped with NLP technology to help you get a deeper market understanding and provide you a more comprehensive analysis—which will also help you in creating an even better marketing strategy. You can always book a demo and let Sonar explain how our tool can help your business grow. Feel free to contact us anytime for a demo or if you have a quick question about market research or data analytics regarding your website or social media.
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