{"id":7396,"date":"2024-10-31T12:57:22","date_gmt":"2024-10-31T05:57:22","guid":{"rendered":"https:\/\/sonarplatform.com\/?p=7396"},"modified":"2024-10-31T12:57:26","modified_gmt":"2024-10-31T05:57:26","slug":"apa-itu-media-intelligence-10-insight-penting","status":"publish","type":"post","link":"https:\/\/sonarplatform.com\/id\/apa-itu-media-intelligence-10-insight-penting\/","title":{"rendered":"Media Intelligence: Apa Itu dan 10 Insight Penting yang Harus Kamu Pahami"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7396\" class=\"elementor elementor-7396\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d026def elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"d026def\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07b1541\" data-id=\"07b1541\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec8f788 elementor-toc--content-ellipsis elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"ec8f788\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-play&quot;,&quot;library&quot;:&quot;fa-solid&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-fas-play\\&quot; viewBox=\\&quot;0 0 448 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tDaftar Isi Artikel\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__ec8f788\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__ec8f788\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__ec8f788\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb48d4e elementor-widget elementor-widget-text-editor\" data-id=\"eb48d4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Di era digital saat ini, informasi mengalir dengan sangat cepat melalui berbagai saluran media. Dengan ini berbagai industri bisnis harus mampu mengikuti arus informasi untuk memahami bagaimana <em>brand<\/em> mereka dilihat oleh publik, mengidentifikasi tren pasar, dan merespons perubahan dengan cepat. Di sinilah <strong>media intelligence<\/strong> berperan penting.<\/p><p>Dengan memanfaatkan media intelligence, kita dapat merencanakan kampanye pemasaran yang lebih efektif, mengelola reputasi, dan membuat keputusan berbasis data yang lebih cerdas. Berikut adalah 10 insight penting tentang media intelligence yang perlu kamu pahami untuk memaksimalkan strategi bisnis di era modern.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1853bb5 elementor-widget elementor-widget-heading\" data-id=\"1853bb5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Pengertian Media Intelligence<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6e4192 elementor-widget elementor-widget-image\" data-id=\"a6e4192\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"825\" height=\"549\" src=\"https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-1-min.webp\" class=\"attachment-large size-large wp-image-7401\" alt=\"Pengertian Media Intelligence: Apa Itu dan Mengapa Penting?\" srcset=\"https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-1-min.webp 825w, https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-1-min-300x200.webp 300w, https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-1-min-768x511.webp 768w, https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-1-min-700x466.webp 700w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c719f8 elementor-widget elementor-widget-text-editor\" data-id=\"4c719f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Media intelligence<\/strong> adalah proses mengumpulkan dan menganalisis data dari berbagai media, termasuk media cetak, digital, televisi, radio, dan media sosial, untuk mendapatkan wawasan yang berguna dalam pengambilan keputusan bisnis. Di era informasi yang serba cepat ini, memiliki data yang akurat sangatlah penting untuk membantu anda membuat keputusan yang lebih baik dan tepat waktu.<\/p><p>Dan adapula pengertian yang dikutip dari <a href=\"https:\/\/www.lexisnexis.com\/community\/insights\/professional\/b\/industry-insights\/posts\/media-intelligence-101-\" target=\"_blank\" rel=\"noopener\">LexisNexis<\/a> yaitu,<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beb9914 elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"beb9914\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tMedia intelligence is\u00a0a process that involves collecting and analyzing data from various media sources to understand how a brand, organization, or campaign is perceived by the public.\u00a0It can help businesses protect their reputations, control their stories, and make informed decisions.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">LexisNexis, Perusahaan Analisis Data Amerika Serikat<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6556df9 elementor-widget elementor-widget-text-editor\" data-id=\"6556df9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Mengapa media intelligence sangat penting? Dengan alat ini, anda bisa mendapatkan pandangan mendalam mengenai tren pasar, perilaku konsumen, dan pengelolaan reputasi. Hal ini berperan besar dalam menciptakan strategi yang efektif dan efisien.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17fb075 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"17fb075\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a93a4c\" data-id=\"0a93a4c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c069a2 elementor-widget elementor-widget-heading\" data-id=\"0c069a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Cara Kerja &amp; Proses Media Intelligence<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e0840a elementor-widget elementor-widget-image\" data-id=\"5e0840a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"911\" height=\"557\" src=\"https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-2-min.webp\" class=\"attachment-large size-large wp-image-7403\" alt=\"Cara Kerja Media Intelligence: Proses di Balik Pengumpulan Data\" srcset=\"https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-2-min.webp 911w, https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-2-min-300x183.webp 300w, https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-2-min-768x470.webp 768w, https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-2-min-700x428.webp 700w\" sizes=\"(max-width: 911px) 100vw, 911px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e21dcf elementor-widget elementor-widget-text-editor\" data-id=\"7e21dcf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Bekerja dengan mengumpulkan data dari berbagai saluran media, termasuk media sosial, televisi, radio, dan portal berita. Setelah data terkumpul, teknologi seperti kecerdasan buatan (AI) dan pembelajaran mesin digunakan untuk memproses data tersebut dan mengubahnya menjadi wawasan yang dapat digunakan oleh perusahaan.<\/p><p>Proses ini tidak hanya mengumpulkan angka atau statistik, tetapi juga menganalisis sentimen publik, tren yang sedang berkembang, dan preferensi audiens. Semua informasi ini memberikan perusahaan alat untuk merespons perubahan pasar dan tren dengan cepat dan tepat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4dbe80 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"f4dbe80\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e5ecea\" data-id=\"2e5ecea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-625a7f7 elementor-widget elementor-widget-heading\" data-id=\"625a7f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Peran Media Intelligence dalam Strategi Bisnis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-462e7a3 elementor-widget elementor-widget-image\" data-id=\"462e7a3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"869\" height=\"575\" src=\"https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-3-min.webp\" class=\"attachment-large size-large wp-image-7405\" alt=\"Peran Media Intelligence dalam Strategi Bisnis\" srcset=\"https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-3-min.webp 869w, https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-3-min-300x199.webp 300w, https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-3-min-768x508.webp 768w, https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-3-min-700x463.webp 700w\" sizes=\"(max-width: 869px) 100vw, 869px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f00e22 elementor-widget elementor-widget-text-editor\" data-id=\"5f00e22\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Perusahaan yang mengandalkan <strong>media intelligence<\/strong> memiliki keuntungan besar dalam memahami perilaku konsumen, memantau pesaing, serta menilai efektivitas kampanye pemasaran. Dengan teknologi kecerdasaran ini, perusahaan dapat mengidentifikasi tren pasar dan membuat keputusan strategis yang lebih cerdas berdasarkan data yang disediakan.<\/p><p>Misalnya, ketika sebuah kampanye pemasaran diluncurkan, media intelligence memungkinkan perusahaan untuk memantau bagaimana respon publik terhadap kampanye tersebut, baik di media sosial maupun platform lainnya. Dengan data yang dihasilkan, mereka bisa menyesuaikan pesan dan strategi pemasaran untuk mencapai hasil yang lebih baik.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42ca8b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"42ca8b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5bee6ca\" data-id=\"5bee6ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b67f975 elementor-widget elementor-widget-heading\" data-id=\"b67f975\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Platform Media Intelligence: Solusi Terbaik untuk Menganalisis Media<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9db6027 elementor-widget elementor-widget-image\" data-id=\"9db6027\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"678\" height=\"452\" src=\"https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-4-min.webp\" class=\"attachment-large size-large wp-image-7407\" alt=\"Platform Media Intelligence: Solusi Terbaik untuk Menganalisis Media\" srcset=\"https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-4-min.webp 678w, https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-4-min-300x200.webp 300w\" sizes=\"(max-width: 678px) 100vw, 678px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da9e026 elementor-widget elementor-widget-text-editor\" data-id=\"da9e026\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Berikut adalah beberapa alat media intelligence yang populer dan efektif digunakan oleh perusahaan untuk menganalisis data dari berbagai sumber media:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67f237f elementor-widget elementor-widget-toggle\" data-id=\"67f237f\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1081\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1081\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Dataxet:Sonar<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1081\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1081\"><p>Menawarkan fitur-fitur seperti real-time monitoring, analisis sentimen, efektivitas kampanye, dan identifikasi krisis. Alat ini sangat membantu perusahaan dalam memantau performa brand dan respons publik di berbagai platform media, baik online maupun offline.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1082\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1082\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Meltwater<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1082\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1082\"><p>Alat ini fokus pada pelacakan media global dan analisis berita di seluruh dunia, menjadikannya pilihan yang baik untuk perusahaan multinasional. Meltwater membantu dalam memantau reputasi brand dan mengidentifikasi peluang pasar baru berdasarkan data media internasional.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1083\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1083\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Brandwatch<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1083\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1083\"><p>Menyediakan analisis mendalam tentang percakapan dan tren di media sosial. Brandwatch sangat berguna untuk perusahaan yang ingin memahami bagaimana audiens berbicara tentang brand mereka dan mengidentifikasi isu yang sedang berkembang di media sosial.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-033dabf elementor-widget elementor-widget-text-editor\" data-id=\"033dabf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Setiap alat memiliki keunggulannya sendiri yang bisa disesuaikan dengan kebutuhan bisnis. Jadi, penting untuk memilih alat yang paling cocok berdasarkan skala dan tujuan bisnis yang ingin dicapai, serta platform yang ingin di monitor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7763bb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"7763bb3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d611d98\" data-id=\"d611d98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-259d3f0 elementor-widget elementor-widget-heading\" data-id=\"259d3f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Manfaat Media Intelligence untuk Pemasaran Digital dan Public Relations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b519713 elementor-widget elementor-widget-image\" data-id=\"b519713\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"611\" src=\"https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-5-min.webp\" class=\"attachment-large size-large wp-image-7409\" alt=\"Manfaat Media Intelligence untuk Pemasaran Digital dan Public Relations\" srcset=\"https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-5-min.webp 856w, https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-5-min-300x214.webp 300w, https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-5-min-768x548.webp 768w, https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-5-min-700x500.webp 700w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c086706 elementor-widget elementor-widget-text-editor\" data-id=\"c086706\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Media intelligence <\/strong>memiliki peran yang sangat penting dalam dunia pemasaran digital dan hubungan masyarakat (PR) saat ini. Alat ini berfungsi seperti radar yang membantu perusahaan melacak tren pasar, mengelola reputasi online, dan memahami sentimen audiens di berbagai platform media sosial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4372a54 elementor-widget elementor-widget-text-editor\" data-id=\"4372a54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Bayangkan anda baru saja meluncurkan kampanye pemasaran. Dengan menggunakan teknologi analisis data ini, anda dapat langsung melihat bagaimana reaksi audiens. Apakah mereka menyukainya atau ada kekhawatiran? Umpan balik secara real-time ini memberi perusahaan kesempatan untuk menyesuaikan strategi mereka dengan cepat, sehingga meningkatkan efektivitas dan efisiensi kampanye.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11bf9c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"11bf9c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99fd309\" data-id=\"99fd309\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1da0352 elementor-widget elementor-widget-heading\" data-id=\"1da0352\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Perbedaan Media Intelligence dan Media Monitoring<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-228a324 elementor-widget elementor-widget-image\" data-id=\"228a324\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"832\" height=\"608\" src=\"https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-6-min.webp\" class=\"attachment-large size-large wp-image-7411\" alt=\"Perbedaan Media Intelligence dan Media Monitoring\" srcset=\"https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-6-min.webp 832w, https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-6-min-300x219.webp 300w, https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-6-min-768x561.webp 768w, https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-6-min-700x512.webp 700w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8adb9c1 elementor-widget elementor-widget-text-editor\" data-id=\"8adb9c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Banyak orang sering mengira bahwa <strong>media intelligence<\/strong> dan <strong>media monitoring<\/strong> adalah dua hal yang sama, padahal keduanya memiliki perbedaan yang signifikan. <a href=\"https:\/\/sonarplatform.com\/id\/9-hal-penting-digital-media-monitoring-di-indonesia\/\"><strong>Media monitoring<\/strong><\/a> lebih fokus pada pengawasan pasif terhadap berbagai saluran media untuk melacak penyebutan merek atau brand. Ini seperti memantau berita untuk melihat kapan dan di mana merek kita disebutkan, tanpa analisis yang dalam..<\/p><p>Di sisi lain, <strong>media intelligence<\/strong> mencakup analisis yang lebih mendalam dari data yang terkumpul. Bayangkan seperti ini: media monitoring hanya memberi tahu kita apa yang sedang terjadi, sedangkan media intelligence membantu kita memahami mengapa hal itu terjadi dan bagaimana dampaknya terhadap jalannya bisnis kita.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f44142 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"5f44142\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c52357b\" data-id=\"c52357b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6125b1f elementor-widget elementor-widget-heading\" data-id=\"6125b1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Tren Media Intelligence 2024: Apa yang Harus Dipersiapkan oleh Bisnis?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffd1240 elementor-widget elementor-widget-image\" data-id=\"ffd1240\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"571\" src=\"https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-7-min.webp\" class=\"attachment-large size-large wp-image-7413\" alt=\"Tren Media Intelligence 2024: Apa yang Harus Dipersiapkan oleh Bisnis\" srcset=\"https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-7-min.webp 856w, https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-7-min-300x200.webp 300w, https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-7-min-768x512.webp 768w, https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-7-min-700x467.webp 700w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e89ce7 elementor-widget elementor-widget-text-editor\" data-id=\"9e89ce7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dengan kemajuan pesat di industri <strong>AI<\/strong>, tren<strong> media intelligence<\/strong> dipastikan akan meningkat di tahun 2024. Teknologi seperti kecerdasan buatan dan analisis prediktif akan menjadi kunci bagi perusahaan dalam memahami dan merespons pasar dengan lebih baik.<\/p><p>AI memungkinkan analisis data yang cepat dan akurat, sedangkan analisis prediktif membantu perusahaan memprediksi tren dan perilaku konsumen, menjadikan mereka lebih siap menghadapi tantangan. Dengan memanfaatkan teknologi ini, perusahaan dapat bersikap proaktif dan tetap kompetitif dalam pasar yang terus berubah, sehingga memahami tren ini akan sangat penting bagi kesuksesan di masa depan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04d4875 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"04d4875\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b27de08\" data-id=\"b27de08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0dc9077 elementor-widget elementor-widget-heading\" data-id=\"0dc9077\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8. Studi Kasus: Sukses Menggunakan Media Intelligence untuk Kampanye Brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6e1b81 elementor-widget elementor-widget-image\" data-id=\"e6e1b81\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"905\" height=\"509\" src=\"https:\/\/sonarplatform.com\/wp-content\/uploads\/2022\/09\/Rebranding-1.jpg\" class=\"attachment-large size-large wp-image-4610\" alt=\"Dataxet Sonar The Leading Social Media Listening Tools Indonesia\" srcset=\"https:\/\/sonarplatform.com\/wp-content\/uploads\/2022\/09\/Rebranding-1.jpg 905w, https:\/\/sonarplatform.com\/wp-content\/uploads\/2022\/09\/Rebranding-1-300x169.jpg 300w, https:\/\/sonarplatform.com\/wp-content\/uploads\/2022\/09\/Rebranding-1-768x432.jpg 768w, https:\/\/sonarplatform.com\/wp-content\/uploads\/2022\/09\/Rebranding-1-700x394.jpg 700w, https:\/\/sonarplatform.com\/wp-content\/uploads\/2022\/09\/Rebranding-1-539x303.jpg 539w\" sizes=\"(max-width: 905px) 100vw, 905px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-719a939 elementor-widget elementor-widget-text-editor\" data-id=\"719a939\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Salah satu klien <strong>Dataxet:Sonar<\/strong> berbagi pengalaman mereka dalam menggunakan layanan media intelligence. Dengan fitur yang ditawarkan, klien ini dapat memanfaatkan berbagai layanan seperti <em>real-time monitoring<\/em>, <em>sentiment analysis<\/em>, <em>campaign effectiveness<\/em>, dan <em>crisis identification<\/em>. Layanan ini sangat membantu mereka dalam memahami persepsi publik, menganalisis sentimen, serta menangani krisis dengan lebih baik.<\/p>\n<p>Klien tersebut juga memantau <em>coverage media<\/em> dan <em>engagement<\/em> publik terhadap brand mereka dengan lebih efektif. Selama periode kerja sama, <strong>Dataxet:Sonar<\/strong> telah memberikan data dan analisis yang sangat akurat. Laporan bulanan yang disediakan tidak hanya mudah dipahami, tetapi juga dapat disesuaikan dengan kebutuhan perusahaan yang bergerak di industri yang cukup dinamis.<\/p>\n<p>Tim juga dinilai sangat fleksibel dan selalu siap memberikan dukungan secara cepat dan efektif. Hasilnya, klien ini berhasil meningkatkan performa dan strategi bisnis mereka dengan lebih baik berkat informasi dan wawasan yang mereka dapatkan dari <strong>Dataxet.:Sonar<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03d7dd6 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"03d7dd6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11ad710\" data-id=\"11ad710\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbbc6fb elementor-widget elementor-widget-heading\" data-id=\"cbbc6fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">9. Bagaimana Media Intelligence Meningkatkan ROI Bisnis Anda?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c046ae elementor-widget elementor-widget-image\" data-id=\"7c046ae\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"857\" height=\"481\" src=\"https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-9-min.webp\" class=\"attachment-large size-large wp-image-7415\" alt=\"Bagaimana Media Intelligence Meningkatkan ROI Bisnis Anda?\" srcset=\"https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-9-min.webp 857w, https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-9-min-300x168.webp 300w, https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-9-min-768x431.webp 768w, https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-9-min-700x393.webp 700w, https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-9-min-539x303.webp 539w\" sizes=\"(max-width: 857px) 100vw, 857px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09284fa elementor-widget elementor-widget-text-editor\" data-id=\"09284fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Salah satu manfaat utama dari <strong>media intelligence<\/strong> adalah kemampuannya untuk meningkatkan <strong>Return on Investment (ROI)<\/strong>. Dengan tools ini, perusahaan bisa mengoptimalkan kampanye pemasaran mereka dan mendapatkan hasil maksimal dari setiap investasi yang dikeluarkan.<\/p><p>Dengan penerapan teknologi analisis data terbarukan ini memungkinkan perusahaan untuk memantau performa kampanye secara real-time dan mengevaluasi seberapa efektif strategi mereka. Dengan informasi ini, mereka dapat dengan cepat menyesuaikan pendekatan yang diambil untuk meningkatkan konversi dan hasil akhir. Ini berarti bahwa setiap rupiah yang diinvestasikan menjadi lebih efisien dan tepat sasaran, membantu perusahaan meraih kesuksesan yang lebih besar dalam upaya pemasaran mereka.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab85b64 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"ab85b64\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-249336e\" data-id=\"249336e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4acfa38 elementor-widget elementor-widget-heading\" data-id=\"4acfa38\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10. Langkah-Langkah Memilih Tools Media Intelligence yang Tepat untuk Bisnis Anda<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-263ea79 elementor-widget elementor-widget-image\" data-id=\"263ea79\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"857\" height=\"570\" src=\"https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-10-min.webp\" class=\"attachment-large size-large wp-image-7417\" alt=\"Langkah-Langkah Memilih Tools Media Intelligence yang Tepat untuk Bisnis\" srcset=\"https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-10-min.webp 857w, https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-10-min-300x200.webp 300w, https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-10-min-768x511.webp 768w, https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/10\/apa-itu-media-intelligence-10-min-700x466.webp 700w\" sizes=\"(max-width: 857px) 100vw, 857px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-214cd29 elementor-widget elementor-widget-text-editor\" data-id=\"214cd29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Memilih <strong>tools media intelligence<\/strong> yang tepat adalah langkah penting untuk memastikan bahwa bisnis dapat mengumpulkan dan menganalisis data media dengan akurat dan efisien. Berikut adalah beberapa faktor penting yang harus dipertimbangkan saat memilih platform media intelligence yang sesuai dengan kebutuhan bisnis:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8a5c1c elementor-widget elementor-widget-toggle\" data-id=\"d8a5c1c\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2271\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2271\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">1. Akurasi Data<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2271\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2271\"><p>Pilih platform yang dapat menyediakan data yang akurat dan relevan dari berbagai sumber seperti media sosial dan berita online. Akurasi sangat penting untuk memastikan pengambilan keputusan yang tepat.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2272\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2272\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">2. Skalabilitas<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2272\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2272\"><p>Pastikan platform yang Anda pilih bisa tumbuh bersama bisnis. Seiring berkembangnya perusahaan, volume data juga akan bertambah, jadi penting untuk memilih platform yang bisa menyesuaikan.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2273\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2273\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">3. Kemampuan Integrasi<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2273\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2273\"><p>Kemampuan platform untuk terhubung dan mengintegrasikan berbagai platform media sangat penting. Platform yang baik harus mampu mengumpulkan data dari berbagai sumber, baik itu media sosial, berita online, atau televisi. Semakin banyak platform yang bisa diakses, semakin komprehensif wawasan yang dihasilkan.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2274\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2274\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">4. Fitur Analitik yang Komprehensif<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2274\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2274\"><p>Pastikan platform yang dipilih tidak hanya melakukan pemantauan tetapi juga menyediakan analitik yang mendalam. Fitur seperti analisis sentimen, pelacakan tren, dan laporan performa kampanye adalah beberapa fitur yang harus dimiliki tool media intelligence yang baik. Fitur-fitur ini akan membantu Anda mendapatkan wawasan yang lebih mendalam tentang perilaku audiens dan dampak kampanye Anda.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2275\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2275\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">5. Kemudahan Penggunaan<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2275\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2275\"><p>Pilihlah platform yang memiliki <em>interface<\/em> yang<em> user-friendly<\/em>. Platform yang rumit dapat menyulitkan pengguna, terutama jika tim Anda tidak memiliki latar belakang teknis yang kuat. Platform yang mudah digunakan akan memungkinkan tim untuk memanfaatkan sepenuhnya fitur yang tersedia tanpa memerlukan pelatihan intensif.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2276\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-2276\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">6. Dukungan Pelanggan dan Pembaruan Rutin<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2276\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-2276\"><p>Pilih tool yang didukung dengan layanan pelanggan yang baik dan pembaruan fitur yang rutin untuk menghadapi tantangan media yang selalu berubah.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2277\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-2277\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">7. Biaya dan Nilai Investasi<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2277\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-2277\"><p>Pertimbangkan anggaran bisnis Anda saat memilih tool media intelligence. Pastikan biaya platform sebanding dengan fitur dan manfaat yang ditawarkan. Beberapa platform mungkin menawarkan paket yang lebih mahal, tetapi jika mereka bisa meningkatkan efisiensi bisnis dan ROI, investasi tersebut sangatlah berharga.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pelajari apa itu media intelligence dan 10 insight krusial untuk bisnis Anda. Dari pengertian hingga pemilihan tools, tingkatkan strategi digital dan ROI dengan panduan komprehensif ini.<\/p>\n","protected":false},"author":9,"featured_media":7424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115],"tags":[],"class_list":["post-7396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analisis"],"_links":{"self":[{"href":"https:\/\/sonarplatform.com\/id\/wp-json\/wp\/v2\/posts\/7396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sonarplatform.com\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sonarplatform.com\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sonarplatform.com\/id\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/sonarplatform.com\/id\/wp-json\/wp\/v2\/comments?post=7396"}],"version-history":[{"count":24,"href":"https:\/\/sonarplatform.com\/id\/wp-json\/wp\/v2\/posts\/7396\/revisions"}],"predecessor-version":[{"id":7536,"href":"https:\/\/sonarplatform.com\/id\/wp-json\/wp\/v2\/posts\/7396\/revisions\/7536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sonarplatform.com\/id\/wp-json\/wp\/v2\/media\/7424"}],"wp:attachment":[{"href":"https:\/\/sonarplatform.com\/id\/wp-json\/wp\/v2\/media?parent=7396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sonarplatform.com\/id\/wp-json\/wp\/v2\/categories?post=7396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sonarplatform.com\/id\/wp-json\/wp\/v2\/tags?post=7396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}