{"id":7970,"date":"2024-11-28T14:56:00","date_gmt":"2024-11-28T07:56:00","guid":{"rendered":"https:\/\/sonarplatform.com\/?p=7970"},"modified":"2024-11-26T09:54:19","modified_gmt":"2024-11-26T02:54:19","slug":"digital-media-monitoring-manfaat-untuk-bisnis","status":"publish","type":"post","link":"https:\/\/sonarplatform.com\/id\/digital-media-monitoring-manfaat-untuk-bisnis\/","title":{"rendered":"Digital Media Monitoring untuk Bisnis: Pengertian dan Manfaat Strategisnya"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7970\" class=\"elementor elementor-7970\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12a2650 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"12a2650\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0400db\" data-id=\"e0400db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46e3511 elementor-toc--content-ellipsis elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"46e3511\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-play&quot;,&quot;library&quot;:&quot;fa-solid&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-fas-play\\&quot; viewBox=\\&quot;0 0 448 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tDaftar Isi Artikel\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__46e3511\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__46e3511\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__46e3511\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f85612b elementor-widget elementor-widget-text-editor\" data-id=\"f85612b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dalam upaya mengembangkan produk baru dan menjangkau pasar yang lebih luas, perusahaan seringkali menghadapi berbagai tantangan dalam pemasaran. Mengetahui apa yang dibicarakan publik tentang produk atau brand, serta memahami kebutuhan konsumen, menjadi langkah penting untuk memastikan keberhasilan strategi pemasaran. Di sinilah <\/span><a href=\"https:\/\/sonarplatform.com\/id\/9-hal-penting-digital-media-monitoring-di-indonesia\/\"><strong>digital media monitoring<\/strong><strong> berperan<\/strong><\/a>. <span style=\"font-weight: 400;\">Teknologi ini membantu bisnis memantau kehadiran mereka di dunia online, memahami opini publik, dan merespons secara proaktif.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98222c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"98222c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3667541\" data-id=\"3667541\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbf52e9 elementor-widget elementor-widget-heading\" data-id=\"dbf52e9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Mengenal Digital Media Monitoring Saat Ini<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d816226 elementor-widget elementor-widget-image\" data-id=\"d816226\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"585\" height=\"390\" src=\"https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/11\/1-mengenal-digital-media-monitoring-min.webp\" class=\"attachment-full size-full wp-image-7973\" alt=\"mengenal digital media monitoring\" srcset=\"https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/11\/1-mengenal-digital-media-monitoring-min.webp 585w, https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/11\/1-mengenal-digital-media-monitoring-min-300x200.webp 300w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e6746b elementor-widget elementor-widget-text-editor\" data-id=\"5e6746b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Digital media monitoring<\/b><span style=\"font-weight: 400;\"> adalah proses pemantauan dan analisis data dari berbagai platform digital, seperti media sosial, situs berita, blog, dan forum online. Dalam era digital saat ini, media monitoring menjadi penting karena hampir semua aktivitas bisnis dan interaksi pelanggan berlangsung di dunia online. Perusahaan menggunakan media monitoring untuk memantau penyebutan brand mereka, mengidentifikasi tren, serta memahami persepsi publik secara real-time.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ec0557 elementor-widget elementor-widget-text-editor\" data-id=\"3ec0557\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Peran digital media monitoring sangat penting bagi bisnis karena memungkinkan mereka untuk tetap up-to-date dengan persepsi konsumen, mendeteksi potensi krisis, dan merespons isu yang mungkin berkembang sebelum menjadi masalah besar.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca16468 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"ca16468\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b5ca1c\" data-id=\"9b5ca1c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e938c6 elementor-widget elementor-widget-heading\" data-id=\"3e938c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Pengertian Digital Media Monitoring<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82b08ca elementor-widget elementor-widget-image\" data-id=\"82b08ca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"586\" height=\"391\" src=\"https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/11\/2-pengertian-digital-media-monitoring-min.webp\" class=\"attachment-full size-full wp-image-7975\" alt=\"pengertian digital media monitoring\" srcset=\"https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/11\/2-pengertian-digital-media-monitoring-min.webp 586w, https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/11\/2-pengertian-digital-media-monitoring-min-300x200.webp 300w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bda2640 elementor-widget elementor-widget-text-editor\" data-id=\"bda2640\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Digital media monitoring<\/b><span style=\"font-weight: 400;\"> adalah proses mengawasi, mengumpulkan, dan menganalisis informasi dari berbagai sumber digital untuk mengetahui bagaimana suatu brand atau suatu topik menjadi perbincangan\u00a0 di dunia maya. Berbeda dengan <a href=\"https:\/\/sonarplatform.com\/id\/transformasi-pemasaran-tradisional-era-modern\/\">monitoring media tradisional<\/a> yang berfokus pada media cetak dan siaran, media monitoring mencakup platform digital yang lebih luas, seperti media sosial, blog, situs berita, dan forum online.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6594c2b elementor-widget elementor-widget-text-editor\" data-id=\"6594c2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Alat-alat digital media monitoring biasanya menggunakan teknologi <\/span><b>Artificial Intelligence (AI)<\/b><span style=\"font-weight: 400;\"> dan <\/span><a href=\"https:\/\/sonarplatform.com\/id\/mengenal-natural-language-processing\/\"><b>Natural Language Processing (NLP)<\/b><\/a><span style=\"font-weight: 400;\">, yang juga merupakan bagian dari <\/span><a href=\"https:\/\/sonarplatform.com\/id\/apa-itu-media-intelligence-10-insight-penting\/\"><b>media intelligence<\/b><\/a><span style=\"font-weight: 400;\">, untuk <a href=\"https:\/\/sonarplatform.com\/id\/mengapa-sentiment-analysis-penting-panduan\/\"><strong>mengidentifikasi sentimen<\/strong><\/a>, kata kunci, dan tren dalam data digital. Beberapa alat populer termasuk <\/span><b>Dataxet<\/b><span style=\"font-weight: 400;\">, yang menyediakan pemantauan real-time dan laporan yang dapat disesuaikan dengan kebutuhan bisnis.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8fa430a elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"8fa430a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35f80a5\" data-id=\"35f80a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef471a9 elementor-widget elementor-widget-heading\" data-id=\"ef471a9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Fitur pada Twitter (X) Analytics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d9640a elementor-widget elementor-widget-image\" data-id=\"8d9640a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"586\" height=\"390\" src=\"https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/11\/3-manfaat-digital-monitoring-bisnis-min.webp\" class=\"attachment-full size-full wp-image-7977\" alt=\"manfaat digital monitoring bisnis\" srcset=\"https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/11\/3-manfaat-digital-monitoring-bisnis-min.webp 586w, https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/11\/3-manfaat-digital-monitoring-bisnis-min-300x200.webp 300w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2857069 elementor-widget elementor-widget-text-editor\" data-id=\"2857069\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Digital media monitoring memberikan berbagai manfaat yang penting bagi keberhasilan bisnis di era digital:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec4b909 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ec4b909\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/sonarplatform.com\/id\/brand-management-panduan-lengkap\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>1. Mengawasi Reputasi Merek:<\/b> Dengan memantau penyebutan brand di media online, bisnis dapat menjaga reputasi mereka dan merespons isu-isu negatif sebelum menjadi krisis yang lebih besar.<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>2. Mengetahui Persepsi Pelanggan:<\/b> Digital media monitoring memberikan wawasan tentang opini publik dan persepsi pelanggan terhadap produk atau layanan yang ditawarkan oleh bisnis. Ini memungkinkan perusahaan menyesuaikan strategi mereka berdasarkan umpan balik langsung dari audiens.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>3. Mengidentifikasi Tren dan Peluang:<\/b> Monitoring media digital membantu bisnis mengenali tren yang sedang populer, serta menemukan peluang baru yang bisa dimanfaatkan untuk mengembangkan produk atau layanan.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>4. Melacak Persaingan:<\/b> Dengan memantau aktivitas kompetitor, perusahaan dapat mengidentifikasi strategi pesaing dan mengambil langkah yang tepat untuk mempertahankan keunggulan.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>5. Mengukur Efektivitas Kampanye:<\/b> Media monitoring juga berguna untuk menilai kinerja kampanye pemasaran. Dengan mengetahui respons publik terhadap kampanye, perusahaan bisa memperbaiki atau menyesuaikan strategi mereka agar lebih efektif.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b4cb5f elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"9b4cb5f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-872dc6e\" data-id=\"872dc6e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb34174 elementor-widget elementor-widget-heading\" data-id=\"bb34174\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Cara Menggunakan Digital Media Monitoring secara Efektif<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2e3a3f elementor-widget elementor-widget-image\" data-id=\"c2e3a3f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"390\" src=\"https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/11\/4-cara-menggunakan-digital-media-monitoring-min.webp\" class=\"attachment-full size-full wp-image-7979\" alt=\"cara menggunakan digital media monitoring\" srcset=\"https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/11\/4-cara-menggunakan-digital-media-monitoring-min.webp 586w, https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/11\/4-cara-menggunakan-digital-media-monitoring-min-300x200.webp 300w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3ae02 elementor-widget elementor-widget-text-editor\" data-id=\"6f3ae02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Agar strategi dan kinerja media monitoring bekerja efektif, perusahaan perlu mengikuti beberapa langkah penting:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9fc44c elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c9fc44c\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>1. Menentukan Tujuan dan Kriteria Monitoring:<\/b> Tentukan tujuan spesifik, seperti mengawasi reputasi atau melacak tren tertentu, agar monitoring berjalan sesuai kebutuhan.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/sonarplatform.com\/id\/23-tools-social-media-monitoring-platform-indonesia\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>2. Memilih Alat yang Sesuai:<\/b> Pilih alat digital media monitoring yang sesuai dengan skala dan kebutuhan bisnis Anda, seperti Dataxet untuk pemantauan yang komprehensif.<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>3. Mengatur Kata Kunci dan Filter:<\/b> Atur kata kunci, tagar, dan filter tertentu untuk memastikan bahwa informasi yang dikumpulkan relevan dengan topik yang ingin dipantau.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>4. Menganalisis dan Menginterpretasikan Data:<\/b> Setelah data terkumpul, langkah selanjutnya adalah menganalisisnya untuk mendapatkan wawasan yang dapat digunakan dalam strategi bisnis.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d3319b elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"2d3319b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f4d302\" data-id=\"0f4d302\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22abca3 elementor-widget elementor-widget-heading\" data-id=\"22abca3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Contoh Penggunaan Digital Media Monitoring dalam Bisnis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bfdae2 elementor-widget elementor-widget-image\" data-id=\"3bfdae2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"585\" height=\"394\" src=\"https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/11\/5-contoh-penerapan-digital-media-bisnis-min.webp\" class=\"attachment-large size-large wp-image-7981\" alt=\"contoh penerapan digital media bisnis\" srcset=\"https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/11\/5-contoh-penerapan-digital-media-bisnis-min.webp 585w, https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/11\/5-contoh-penerapan-digital-media-bisnis-min-300x202.webp 300w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76b816d elementor-widget elementor-widget-text-editor\" data-id=\"76b816d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Berikut adalah contoh nyata bagaimana digital media monitoring dapat memberikan manfaat bagi bisnis. Demi menjaga privasi dan sesuai dengan kesepakatan kerahasiaan, kami tidak dapat mengungkapkan nama klien.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7e0731 elementor-widget elementor-widget-toggle\" data-id=\"c7e0731\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2091\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2091\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">1. Studi Kasus Perusahaan Ritel:<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2091\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2091\"><p><span style=\"font-weight: 400;\">Salah satu perusahaan ritel besar di Indonesia menggunakan media monitoring untuk mengawasi penyebutan brand mereka di media sosial dan situs berita. Ketika ada keluhan pelanggan yang menjadi viral, perusahaan tersebut dapat merespons dengan cepat dan menangani masalah sebelum berpotensi mempengaruhi reputasi mereka secara keseluruhan.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2092\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2092\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">2. Perusahaan Teknologi:<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2092\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2092\"><p><span style=\"font-weight: 400;\">Sebuah perusahaan teknologi yang meluncurkan produk baru menggunakan digital media monitoring untuk memantau ulasan produk di berbagai platform online. Dengan memanfaatkan hasil analisis sentimen, perusahaan tersebut dapat mengidentifikasi fitur yang paling disukai pelanggan dan memperbaiki aspek yang dianggap kurang optimal.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28d3b82 elementor-widget elementor-widget-text-editor\" data-id=\"28d3b82\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dua contoh ini menunjukkan bagaimana media monitoring dapat membantu bisnis menghadapi berbagai tantangan di dunia digital. Dari menjaga reputasi hingga memahami opini pelanggan, media monitoring adalah kunci dalam membuat keputusan yang lebih cepat dan tepat.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60b8048 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"60b8048\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b440bf\" data-id=\"7b440bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03db2b9 elementor-widget elementor-widget-heading\" data-id=\"03db2b9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Kesimpulan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c60d217 elementor-widget elementor-widget-image\" data-id=\"c60d217\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"390\" src=\"https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/11\/6-kesimpulan-digital-media-monitoring-min.webp\" class=\"attachment-full size-full wp-image-7983\" alt=\"kesimpulan digital media monitoring\" srcset=\"https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/11\/6-kesimpulan-digital-media-monitoring-min.webp 586w, https:\/\/sonarplatform.com\/wp-content\/uploads\/2024\/11\/6-kesimpulan-digital-media-monitoring-min-300x200.webp 300w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5562e72 elementor-widget elementor-widget-text-editor\" data-id=\"5562e72\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Digital media monitoring<\/b><span style=\"font-weight: 400;\"> merupakan alat yang sangat penting di era digital karena membantu bisnis mengawasi dan menganalisis kehadiran mereka di dunia online. Dengan manfaat yang luas, mulai dari <a href=\"https:\/\/www.wix.com\/blog\/brand-reputation\" target=\"_blank\" rel=\"noopener\">menjaga reputasi brand<\/a> hingga mengidentifikasi tren dan peluang, digital media monitoring menjadi kunci dalam membangun strategi yang responsif dan berbasis data.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e78c5ee elementor-widget elementor-widget-text-editor\" data-id=\"e78c5ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Menggunakan digital media monitoring memungkinkan bisnis untuk memahami audiens mereka dengan lebih baik dan merespons perubahan opini publik secara real-time. Dengan memanfaatkan alat seperti <\/span><b>Dataxet<\/b><span style=\"font-weight: 400;\">, perusahaan dapat meningkatkan efektivitas pemasaran, menjaga reputasi, dan mengoptimalkan kehadiran mereka di dunia digital.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Memahami percakapan online tentang brand menjadi kunci kesuksesan di era digital. Bagaimana cara memastikan strategi pemasaran sesuai dengan kebutuhan pasar? Digital media monitoring hadir sebagai solusi untuk memantau dan menganalisis presence brand Anda. Lihat dan simak penjelasannya.<\/p>\n","protected":false},"author":9,"featured_media":7971,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97],"tags":[],"class_list":["post-7970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-monitoring-id"],"_links":{"self":[{"href":"https:\/\/sonarplatform.com\/id\/wp-json\/wp\/v2\/posts\/7970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sonarplatform.com\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sonarplatform.com\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sonarplatform.com\/id\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/sonarplatform.com\/id\/wp-json\/wp\/v2\/comments?post=7970"}],"version-history":[{"count":17,"href":"https:\/\/sonarplatform.com\/id\/wp-json\/wp\/v2\/posts\/7970\/revisions"}],"predecessor-version":[{"id":8001,"href":"https:\/\/sonarplatform.com\/id\/wp-json\/wp\/v2\/posts\/7970\/revisions\/8001"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sonarplatform.com\/id\/wp-json\/wp\/v2\/media\/7971"}],"wp:attachment":[{"href":"https:\/\/sonarplatform.com\/id\/wp-json\/wp\/v2\/media?parent=7970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sonarplatform.com\/id\/wp-json\/wp\/v2\/categories?post=7970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sonarplatform.com\/id\/wp-json\/wp\/v2\/tags?post=7970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}