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Tokopedia’s Epic Discount Blunder: Rp 7 Billion Gone to Waste!
Tokopedia's Rp 7B discount code mix-up leads to chaos on Indonesian social media. The e-commerce platform failed to manage the crisis, causing disappointment among customers and wasted resources.
DXT360: Game Changer Dashboard in Indonesia Media Intelligence
In early December 2022 through the Customer Gathering Event “Unveiling the Future of Media Intelligence in Indonesia”, dataxet:sonar introduced DXT360 Analytic dashboard along with sharing about EVO strategic framework. DXT360 ...
New Identity, Same Philosophy
We are excited to announce our rebranding. Our new name, logo and identity reflect the transformation we have experienced since becoming part of the Dataxet group in July 2020. Over ...
All Posts
5 Reasons to Embrace TV, Print, & Magazines for Effective Media Monitoring
5 reasons why integrating TV, print, & magazine into media monitoring strategy is crucial for business and brands like yours.
9 Important Things about Digital Media Monitoring in Indonesia
Don't get it wrong, here are 9 things that are very important and you must know for your business before conducting digital media monitoring in Indonesia.
23 Best Social Media Monitoring Platform Tools in Indonesia
Improve your business reputation with proper social media analysis. Check out these 23 Social Media Monitoring Tools that are sure to suit your business
Seven Effective Social Media Marketing Tips
Social media marketing has now become a fundamental part of the marketing strategy in any business. With social media marketing, companies can connect directly with their target audience to promote ...
Tokopedia’s Epic Discount Blunder: Rp 7 Billion Gone to Waste!
Tokopedia's Rp 7B discount code mix-up leads to chaos on Indonesian social media. The e-commerce platform failed to manage the crisis, causing disappointment among customers and wasted resources.
DXT360: Game Changer Dashboard in Indonesia Media Intelligence
In early December 2022 through the Customer Gathering Event “Unveiling the Future of Media Intelligence in Indonesia”, dataxet:sonar introduced DXT360 Analytic dashboard along with sharing about EVO strategic framework. DXT360 ...
Digital Marketing Strategies and How to Develop One
Digital marketing has become an essential part of any business's marketing strategies, and for good reason. With the proliferation of the internet and social media tools, consumers are more connected than ever before, ...
5 Steps to Media Strategy & Its Application
Before deciding on the media to be used for your marketing campaign, it is necessary to go through the following steps of integrated media strategy planning.
6 Simple & Clever Data Analytics Methods
You can turn all types of data about your business, competitors, and customers into valuable statistics, accurate assessments, and predictions by using a variety of data analytics methodologies as follows.
New Identity, Same Philosophy
We are excited to announce our rebranding. Our new name, logo and identity reflect the transformation we have experienced since becoming part of the Dataxet group in July 2020. Over ...
How To Make The Most of Sentiment Analysis in 6 Steps
Sentiment analysis is the process used in analyzing online writings to determine the emotional tone in them. This article will help you understand how to make the most of sentiment ...
Cara Cerdas Menggunakan TikTok untuk Campaign Brand Anda
Meskipun TikTok adalah salah satu aplikasi termuda, itu telah menjadi alat pemasaran paling populer bagi brand yang ingin mempromosikan produknya. Artikel ini akan membahas tentang cara cerdas menggunakan TikTok untuk ...
Smart Way To Use TikTok For Your Brand’s Campaign
Although TikTok is one of the youngest app, it has become the hottest marketing tool for brands who want to promote their products. This article will discuss about smart ways ...
A Brief Introduction to Natural Language Processing (NLP)
Natural Language Processing, commonly referred to as NLP, is a field of Artificial Intelligence (AI) that helps computers understand the rules and structures of human’s natural language. By combining the ...
The Benefits of Natural Language Processing (NLP)
After a brief introduction and overview of Natural Language Processing (NLP)—as seen on our most recent #NovemberNLP article, we will now talk about the benefits of NLP.
Natural Language Processing (NLP) Process, Tasks, & Techniques Part 1
Now that you’ve learned why NLP can be such a great asset for your business to have as previously mentioned in the second episode of our #NovemberNLP series, let’s dig ...
Natural Language Processing (NLP) Process, Tasks & Techniques Part 2
We will now get into the details of the main NLP tasks and techniques in syntactic and semantic analysis.
Natural Language Processing (NLP) Use Cases
We have put together some of the most common examples or use cases of NLP in our day-to-day lives on this blog.
Aspect-Based Sentiment Analysis: A Brief Introduction
Among so many text analysis techniques that are available out there, sentiment analysis is one of the most precise and accurate one—hence widely used by companies that have social media ...
5 Important Metrics to Look Out for When Doing Media Monitoring
Some vanity metrics are only there to make you feel good but won’t help you create a better brand strategy or achieve goals. So, take a look at these 5 ...
How to Create a Great Content Marketing Strategy
Though it may seem overwhelming at first, creating a content marketing strategy is just the same as making a blueprint for your content marketing goals, journeys, and expectations. Here are ...
5 Must Have Features on Media Monitoring Tools
As brands put more products to the digital market, it is more common for them to use media monitoring tools. It certainly is essential to use such kinds of tools ...
4 Top Reasons Why You Should Use Media Monitoring
Recently, media monitoring has become more and more familiar in the PR or marketing business. So, using media monitoring to help improve your business is a no-brainer. With so many ...
Why is Social Media Monitoring Important for Your Brand & Business?
If you have been hearing about Social Media Monitoring from somewhere, it is a sign that you might already be on the right track in improving your brand or business. ...
Digital Media Monitoring: A Fascinating Brief History
Digital marketing and its monitoring tools are inseparable. Digital media monitoring plays a particular role in supporting digital activities, campaigns, or strategies to grow awareness and the business itself. However, ...

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