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New Identity, Same Philosophy.

We are excited to announce our rebranding. Our new name, logo and identity reflect the transformation we have experienced since becoming part of the Dataxet group in July 2020. Over these past two years we have added world-class capabilities to our considerable local market expertise.

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Natural Language Processing (NLP) Process, Tasks, & Techniques Part 1
Now that you’ve learned why NLP can be such a great asset for your business to have as previously mentioned in the second episode of our #NovemberNLP series, let’s dig ...
Natural Language Processing (NLP) Process, Tasks & Techniques Part 2
We will now get into the details of the main NLP tasks and techniques in syntactic and semantic analysis.
Natural Language Processing (NLP) Use Cases
We have put together some of the most common examples or use cases of NLP in our day-to-day lives on this blog.
All Posts
New Identity, Same Philosophy.
We are excited to announce our rebranding. Our new name, logo and identity reflect the transformation we have experienced since becoming part of the Dataxet group in July 2020. Over ...
How To Make The Most Of Sentiment Analysis
Sentiment analysis is the process used in analyzing online pieces of writings to determine the emotional tone in them. The vibrant tones can either be negative, positive, or even neutral. ...
How To Use TikTok For Your Brand’s Campaign
Although TikTok is one of the youngest app to enter the social media world, this app has surpassed the mark of 689 million active users worldwide (DataReportal, 2021), making it ...
A Brief Introduction to Natural Language Processing (NLP)
Natural Language Processing, commonly referred to as NLP, is a field of Artificial Intelligence (AI) that helps computers understand the rules and structures of human’s natural language. By combining the ...
The Benefits of Natural Language Processing (NLP)
After a brief introduction and overview of Natural Language Processing (NLP)—as seen on our most recent #NovemberNLP article, we will now talk about the benefits of NLP.
Natural Language Processing (NLP) Process, Tasks, & Techniques Part 1
Now that you’ve learned why NLP can be such a great asset for your business to have as previously mentioned in the second episode of our #NovemberNLP series, let’s dig ...
Natural Language Processing (NLP) Process, Tasks & Techniques Part 2
We will now get into the details of the main NLP tasks and techniques in syntactic and semantic analysis.
Natural Language Processing (NLP) Use Cases
We have put together some of the most common examples or use cases of NLP in our day-to-day lives on this blog.
Aspect-Based Sentiment Analysis: A Brief Introduction
Among so many text analysis techniques that are available out there, sentiment analysis is one of the most precise and accurate one—hence widely used by companies that have social media ...
5 Important Metrics to Look Out for When Doing Media Monitoring
Some vanity metrics are only there to make you feel good but won’t help you create a better brand strategy or achieve goals. So, take a look at these 5 ...
How to Create a Great Content Marketing Strategy
Though it may seem overwhelming at first, creating a content marketing strategy is just the same as making a blueprint for your content marketing goals, journeys, and expectations. Here are ...
5 Must Have Features on Media Monitoring Tools
As brands put more products to the digital market, it is more common for them to use media monitoring tools. It certainly is essential to use such kinds of tools ...
4 Top Reasons Why You Should Use Media Monitoring
Recently, media monitoring has become more and more familiar in the PR or marketing business. So, using media monitoring to help improve your business is a no-brainer. With so many ...
Why is Social Media Monitoring Important for Your Brand & Business?
If you have been hearing about Social Media Monitoring from somewhere, it is a sign that you might already be on the right track in improving your brand or business. ...
The History and Development of Digital Media Monitoring
Digital marketing and its monitoring tools are inseparable. Digital media monitoring plays a particular role in supporting digital activities, campaigns, or strategies to grow awareness and the business itself. However, ...

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