Initially introduced by the Chinese company ByteDance to the US in 2017, TikTok was acquired and merged with the popular Musical.ly app in August 2018 before becoming the global phenomenon we all know today. Despite being one of the youngest apps to enter the social media world, it has surpassed 689 million active users worldwide (DataReportal, 2021), making it one of the most popular platforms in the world. With that in mind, TikTok has naturally become the most popular marketing tool for brands looking to promote their products.
This article will discuss a few tips on how you can use TikTok for your brand campaign.
1. Create Authentic Content
One of the most important things to remember is that TikTok is not the place for a polished first impression or fake smiles. It’s a space for authentic, fun, and entertaining content. If your initial content creation involves the use of expensive camera equipment and a big production budget, you may want to consider switching to a simpler method.
Generally, most TikTok users create content using their phones, devoting their valuable time and effort to it. Try using the same approach when creating content for your brand to reveal the true personality of your brand. This way, users will feel more at ease and connected, thus creating a more organic connection. Don’t forget to participate in trends and explore other videos to see how other users create their content.
2. Encourage Users to Join Trends!
Another way to generate successful content that showcases TikTok’s fun, lively, and casual nature is by creating and sharing user-generated content (UGC). This method is not only free advertising for your brand, but it will also make your audience feel exclusively connected to you. Imagine seeing your favorite brand post a TikTok video of you creating with their product on their official account!
3. Advertise Your Products
TikTok, like other social media platforms, offers advertising opportunities where brands can pay to have their ads shown to users. TikTok offers 3 types of ads: brand takeover, native ads, and sponsored hashtag challenges.
Brand takeovers can be linked to your brand’s landing page and appear in users’ feeds before they see other content, while native ads are skippable videos between 9 to 15 seconds that play between user content. On the other hand, sponsored hashtag challenges allow your brand to pay to sponsor a hashtag challenge and get a special banner that appears on the Discover Page, where millions of users can see and join. Choose one or all types of ads, depending on your brand’s needs.
Collaborate with TikTok Influencers
Influencer marketing has proven to be effective in expanding a brand’s reach. You can try reaching out to several TikTok influencers and ask them to collaborate with your brand. Remember, you should find influencers who are relevant to your brand, work in your niche, and whose personalities align with your brand values. As with other social media platforms, you need to be careful about the agreements you make with them and whether the influencer is the right fit for your brand.
These are some tips to help you maximize TikTok for your brand campaign. From the looks of it, TikTok is here to stay for a while. It’s a good idea to get familiar with the app so you can continue promoting your brand while having fun!
All of this organic content allows brands to gain valuable insights about their audience and what their competitors are doing, using social media monitoring apps like DXT360 from Dataxet:Sonar. Get a free trial of DXT360’s TikTok monitoring, which includes Share of Voice analysis and sentiment analysis across TikTok content and much more.
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