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Dataxet:Sonar Website

AI Driven Data for Market Leading Intelligence

The competition for attention is fierce in the dynamic media marketplace, so dataxet:sonar reimagined how monitoring and listening data can help customers compete at scale and speed.

Integrated Intelligence Platform

Our AI-enabled technology and commitment to service are resonating across Southeast Asia.

Focused on capturing and analyzing sentiment, trends, and industry content, our media intelligence helps you gather, sort, and uncover valuable insights in the social and digital media clutter over various channels—enabling you to paint a complete and concise picture of where you stand in near real-time. 

Keep track of potential negative or viral trends involving your company, products & services and who are the key opinion leaders driving the conversation. Go deeper and uncover which features excite or drive away your existing or potential customers.

Analyze initiatives and campaigns run by your competitors, instantly find out what’s working and what isn’t and benchmark it again your own performance. Make changes where they matter the most and set objective KPIs with the right data.

Understand the position of your company relative to other companies that produce similar products or services based on social media footprints, share of voice and sentiment. Benchmark over 12 main industries and find out exactly where you stand.

We combine the power of our influencer analytics application with industry expertise of our analyst team to help our customers not only discover but also analyze owned and competitor campaigns by diving into key metrics such as follower growth, engagement growth, organic vs. endorsement content and others.

Maintain your online presence and boost your overall marketing strategy with our social media management service. We help you tailor the most relevant content to your specific audience based on our findings after conducting audits and researches.

"We obtained a lot of insights from the reports dataxet:sonar had provided us so far. From these insights, we are able to do better each week and increase our performance through what we have learned."

Ibnu Ambara
Social Media & Digital Marketing of Air Asia Indonesia
Dataxet:Sonar Report

Insight Reports

We build our reports around customer goals and challenges, so insights are relevant, timely and actionable.

– Where are the competitive gaps and opportunities?

– How does the category compete for engagement?

– What are the key benchmarks for evaluating performance?

– What drives sentiment and perceptions

– Which trends can our brand leverage?

– How can our communications tap into fast-moving trends?

– How is content influencing perceptions?

– Where are each brand’s strengths and weaknesses?

– How do different channels affect brand reputation?

– What messaging are audiences most interested in?

– What drives positive versus negative sentiment for them?

– How are they responding to competing brands?

– Which channels are they engaging with?

What are you biggest questions and issues? We can design a report that delivers the insights you need to address the challenges you face


Fast moving news, content and conversation cycles offer great potential for gaining brand attention. But missteps can be costly. EVO is the first strategic framework built for the dynamic attention economy. It enables insightful, on-brand communication when the opportunity for attention and impact is greatest.

EVO is based on a simple yet powerful premise. Every source of audience impact falls into 3 brand drivers;

Experience, Values and Offers. This framework turns our platform data into insights that help elevate brand and campaign performance.

Consumer, category and cultural insights that your brand can leverage for better marketing campaigns

How your brand performs against competitors across the key attributes, messages and channels that influence reputation and audience engagement. The EVOScore provides a clear picture of where you stand versus the competition across the key brand drivers.

Guidance on how to leverage content and channels to drive better campaign performance. Pinpoint the messaging and channel strategies that generate the greatest impact along the consumer journey.

Dataxet:Sonar Brand Value

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Let's talk about what media intelligence can do for you

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