Initially introduced by Chinese owners ByteDance to the US back in 2017, TikTok was acquired and merged with the popular Musical.ly app in August 2018 before becoming a global phenomenon as we all know today. Although TikTok is one of the youngest app to enter the social media world, this app has surpassed the mark of 689 million active users worldwide (DataReportal, 2021), making it one of the most popular platforms in the world. With that in mind, TikTok has naturally become the hottest marketing tool for brands who want to promote their products. This article will discuss about a few tips on how you can use TikTok for your brand’s campaign.
Create authentic content
One of the most important things to keep in mind is that TikTok isn’t the place for orchestrated first impressions and fake smiles. It is a place for authentic, humorous, and fun entertainment. If your initial content creation includes using expensive camera equipment and production budgets, you might want to switch your method to a more simplified one. Generally, most TikTok users create content using their phones, putting their precious time and effort into it. Try using the same approach when you want to create content for your brand to reveal your brand’s true personality. That way, users will feel more comfortable and relatable, which in turn creates a more organic connection. Don’t forget to take part in what’s trending and explore other videos to see how other users are making their content.
Ask users to join the fun!
Another way to produce content that successfully delivers TikTok’s fun, playful, and casual nature is by curating and sharing user-generated content. Not only is this method considered free advertising for your brand, doing so will also make your audience feel exclusively connected to you. Imagine seeing your favourite brand posting a TikTok video of you getting creative with their products on their own official page!
Advertise your products
TikTok, like other social media platforms, is making use of advertising opportunities where brands can pay to have their ads shown to users. There are 4 types of advertisement that TikTok has to offer: brand takeovers, native ads, and sponsored hashtag challenges.
Brand takeovers are linkable to your brand’s landing page and appear in user’s feed before they see any other content while native ads only play skippable videos with the duration of 9 to 15 seconds in between user content. On the other hand, sponsored hashtag challenges let your brand pay to sponsor a hashtag challenge and get a customized banner which appears on the Discover page where millions of users can see and join in. Choose any of these ads –or all of them, according to your brand’s needs.
Collaborate with TikTok influencers
Influencer marketing has proven to be successful in expanding brand’s reach. You can try approaching a few TikTok influencers and ask them to officially collaborate with your brand. Remember, you have to find influencers that are relevant to your brand, work within your niche, and whose personalities fit your brand’s values. Just like in any other social media platforms, you need to really be cautious about the deal that you are making with them, and whether these influencers are suitable for your brand.
So, those are the tips that will help you make the most of TikTok for your brand’s campaign. From how it looks, TikTok is here to stay and won’t be going anywhere in the time being. It would be best to get even more familiar with the app so that you can go on and have fun with it all while promoting your brand!
All this organic content circulating allows brands to discover key insights about their audience and what their competitors are doing using social media monitoring applications such as Sonar Platform. Get a free trial of Sonar Platform’s Tiktok monitoring add-on which covers share of voice and sentiment analysis across TikTok content and much more.
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