Market Intelligence
Understand the position of your company relative to other companies that produce similar products or services based on social media footprints, share of voice and sentiment. Benchmark over 12 main industries and find out exactly where you stand.
Understand Your Company's Position From A Digital Perspective
Understanding the position of your company relative to other companies that produce similar products or services. Understanding the forces at work in the overall industry is an important component of effective strategic planning. Sonar Platform's digital based industry analysis enables companies to identify the threats and opportunities facing their businesses, and to focus their resources on developing unique capabilities that could lead to a competitive advantage.
One way in which to compare a particular business with the average of all participants in the industry is through the use of ratio analysis and comparisons. Sonar Platform's industry analysis solution utilizes in-house data collection and analysis applications such Sonar Analytics & Sonar Influence to draw such direct comparisons in the form of conversation share of voice, baseline positive and negative sentiment values, media exposure and other vital metrics and information.
Using digital and social media data in complement to other "traditional" means of industry analysis data both enhances and provides deeper quantitative and qualitative insights at faster speeds and without the provider of such information need to "opt-in" as conversations are publicly available for analysis.
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