social media monitoring tools

why use sonar
why use sonar

Why Use Sonar in Marketing

Customer Insights

In marketing you should know what your consumers like and what they are talking about especially if it involves you.

Increase Brand Awareness

Tell people about yourself. Once you know what your consumers need and want, you can introduce yourself through relatable communication and marketing strategies. Increase brand awareness through more relatable strategies and content

Competitive Analysis

Keep up with your competitors. Know what they are doing right and what your consumers think of them on Social

What Sonar Contributes in Customer Relations

Customer Service

Observe and listen to what your customers are saying and how they want to be served. Their posts says a lot about their satisfaction.

Satisfaction Measuring

With our sentiment analysis feature, you can understand them better by tapping into how they feel about you and your service. It’s the digital era, but emotions still count.

Build Referrals

Find your key opinion leaders (KOLs) on social! Find out who is the most relatable to your brand and who has the most influence on social, then make sure what they are saying is positive. If your focus is sales, listening to the social audience can also help you out with that.

If Your Focus is Sales, You Still Need Sonar

Sales Channel & Leads Generation

Observe and listen to conversations relating to your industry and brand for potential leads, then find out the best channel and timing to approach your potential customers.

Retention

Keep your customers happy, by keeping touch with them and what their needs. Trust us, if they need more they are sure to post about it somehow and somewhere!