Integrating traditional media into your media monitoring strategy can provide a more comprehensive and well-rounded view of public sentiment and market trends. Traditional media sources such as TV, print news, magazines, and others still play a vital role in shaping Indonesia’s public opinion and influencing consumer behavior. Integrating these sources could give the brand a complete and vast understanding of public sentiment and market trends.
Here are 5 reasons why comprehensive media monitoring, including traditional media sources, is crucial for brands and businesses like yours:
1. Diverse Perspectives & Opinions
Traditional media sources often have a larger and more diverse audience. This means that a wider range of perspectives and opinions can be captured through monitoring them. This can provide valuable insights into the different thoughts and opinions that exist within a market or society, helping businesses to make informed decisions and understand their target audience better.
2. Credibility & Reliability
TV, print news, magazines, and other traditional media sources are often considered credible and reliable. This is due to the rigorous fact-checking processes that these sources need to go through, which helps to ensure that the information they disseminate is accurate and trustworthy. By monitoring these sources, businesses can gain access to credible information that they can use to make informed strategic decisions and protect their reputation.
3. Reach and Influence
Traditional media sources often have a much larger audience reach and influence. TV commercials, for example, can reach millions of people quickly and repeatedly. By monitoring these sources, businesses can gain a deeper understanding of the reach and influence of different media sources, helping them make informed decisions about where to allocate their advertising and marketing budget.
4. Timeliness
Traditional media sources are often quicker to report breaking news and events. For businesses and brands, this means that they can receive timely information about important events and developments, allowing them to respond quickly and effectively. This can help them to stay ahead of their competitors and maintain a competitive edge. Don’t let opportunities slipped away!
5. Deeper Analysis & Context
Traditional media sources often provide more in-depth analysis and context. TV news programs, for example, may feature segments that examine a particular issue in detail, and printed news and magazines often include investigative reports that provide a comprehensive overview of a subject. This level of detail and context can be particularly valuable for businesses looking to gain a more nuanced understanding of a situation or issue.
In conclusion, brands and businesses must put comprehensive media monitoring as a pillar in their business strategy. It means, monitoring social media, digital media, AND traditional media. Ignoring these sources may result in businesses missing out on valuable information that can help them to make informed decisions, protect their reputation, and stay ahead of their competitors.
Solution For Brands
It’s important to remember that while digital media may be the go-to for many businesses, traditional media sources such as TV, print news, and magazines still play a vital role in shaping public opinion and influencing consumer behavior in Indonesia. Brands shouldn’t overlook these sources and need to ensure that they are being monitored comprehensively. That’s where our DXT360 Analytics will be your solution.
DXT360 Analytics integrated system and 80% accuracy in Bahasa Indonesia sentiment analysis, your brand could keep track of all media (including traditional media) to gain a complete understanding of public sentiment and market trends. Don’t miss out on valuable localized insights and make sure to use integrated media monitoring insights. Contact us for more info regarding integrated media and DXT360 Analytics.
Source:
– https://mindecology.com/strategy/pros-cons-traditional-media-denver-austin/
– https://www.marketingweek.com/marketers-perceptions-traditional-media-dont-match-evidence/
– https://www.prweek.com/article/1280795/five-reasons-why-traditional-media-matters
