4 Social Media Tools to Help Improve Your Business
The development of social media is inevitable and will continue to grow, even as we speak. Statista recorded that as per January 2021, there were 170 million active social media users in Indonesia, ranking third after China and India. Therefore, many brands and businesses start to market their products in social media to create digital presence and awareness—aiming to grab these massive users’ attention. However, it is not as simple as riding a bike. Many businesses are clueless regarding how to manage their digital assets and improve them. This is the part where social media tools steps in. In this article, we will tell you 4 social media tools that will help you manage and improve your digital assets. So, make sure to pick up your notes and maintain your focus while reading this article.
1. Google Trends
Of course, as one of the biggest digital companies, Google recorded every search and trends done by internet users. You can see this data on their tool called the Google Trends. For example, if you are in the smartphone industry, you can see how popular your brand is or simply do a comparison with other brands. You could also search which topics that are trending/viral at the moment, then create the content about this topic to stay relevant to your audience. Unfortunately, Google Trends do not provide any data other than the trending keyword, or from which region the search came from. Just to be clear, it is not a powerful tool with in-depth analysis to improve your digital assets, but it is good enough to help you see what keywords are currently trending on the internet.
2. Native Analytics
It would be a shame if we skipped to mention the native analytics that are provided by each digital platform. Not only is it completely free, but also one of the easiest to use. Platforms, such as Instagram, Facebook, and Twitter, provide you with in-app analytics to help you improve your assets. These analytics will provide you with valuable data such as audience, engagement, reach and other prominent data. In addition, Facebook also launched Meta for Media if you want to learn further about digital assets/media and how to improve them. They will provide you with tools, tips, and guides to help you grow your Facebook and Instagram account. However, there is still a downside to these native analytics tools. To process the valuable data into practical information, you must be a very data-savvy person—or else, it will be nothing but mere numbers. If you are not savvy enough to understand the data, you can consult with professionals or use other tools that can give you simpler explanations about how to use this data.
BuzzSumo is one of the most popular social media tools that can help you improve your business. Despite the name that is very similar with BuzzFeed, BuzzSumo does not have any connection with the brand whatsoever. In a glimpse, it can provide you with basic analytical data, but with more insights. BuzzSumo has 4 key elements on their tools, which are:
Discovery --> It will help you with insights for trending topics for social media and SEO, hence you can come up with more engaging content ideas.
Research --> BuzzSumo will constantly crawl data from web and social media, so it will research any popular content for your needs.
Influencers --> It will help you find any influencers or content creators that are suitable for your company/brand profile and identity.
Monitoring --> It will help you in creating any alerts on your competitor, topic, and keyword that have an impact on your business.
Compared to the other tools, BuzzSumo might be more advanced and powerful. However, it lacks modern features such as LSA (Latent Semantics Analysis) and NLP (Natural Language Processors), so it cannot analyse data based on context keywords or voice-based search.
Sonar is one of the most advanced social media tools equipped with LSA and NLP. Sonar was built to analyse and provide insight that is suited with present-day technology to help you improve your business. The advantages of using LSA and NLP feature are:
Better data analysis --> Unstructured data such as documents, emails, or research results are difficult for computers to process. With NLP technology, we can analyse and process large-amount of text-based data with higher accuracy.
Improved user experience --> NLP can be trained to recognize sentiment in user messages, so it can identify elements that suggest the underlying emotion in sentence structures. Furthermore, we could also improve our social media contents based on this analysis.
So, that concludes the 4 social media tools to help improve your business—especially on your digital channels. You can choose any tools that are suitable for your brand, but if you want a more advanced and powerful tool, Sonar Platform would be a great option. To know more about Sonar Platform, you can contact us and book a demo with your company’s specific keywords.
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PT Sonar Analitika Indonesia is a Dataxet Pte. Ltd. company.