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10 Ways to Use Social Analytics for Market Research in 2025

The success of market research depends on the ability to analyze social media data effectively. Social analytics has changed the way businesses conduct market research in the digital age. This article reviews 10 effective ways to use social media data to understand your audience and create targeted business strategies.

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Deciphering Ganjar Pranowo’s 2024 Presidential Run with Media Monitoring
Ganjar Pranowo's 2024 Indonesian Presidential Election candidacy has stirred significant conversations across diverse media channels. With his progressive stance, broad appeal, and bold initiatives, he's emerged as a key contender. ...
OpenAI Powered Feature: DXT360 News Summarizer
DXT360, an intelligence powerhouse, offers flexible social listening and media monitoring tools, including a News Summarizer feature powered by OpenAI.
How ChatGPT Will Disrupt & Transform The Creative and Media Industry in Indonesia
Delve into the world of generative AI and learn about the impact of ChatGPT in Indonesia media landscape and creative industry with Aristama Roesli, Dataxet’s Head of Data Science.

dataxet:sonar Blog

10 Ways to Use Social Analytics for Market Research in 2025
The success of market research depends on the ability to analyze social media data effectively. Social analytics has changed the way businesses conduct market research in the digital age. This ...
Share of Voice for Social Media: A Complete Guide 2025
Share of Voice is an important metric in evaluating the success of a social media marketing strategy. Optimize your digital marketing performance effectively. This article provides a complete guide on ...
11 Best Tools for Tracking Influencer Marketing in 2025
The success of an influencer marketing campaign cannot be separated from the ability to analyze data accurately. Managing an influencer marketing campaign requires the right tracking tools to measure success ...
7 Best Social Listening Tools for UMKM and Startups in 2025
In an era of intense digital competition, a deep understanding of customer sentiment is crucial. Brand monitoring becomes easier with the help of the right social listening tools. This article ...
The Development of Digital Marketing: From Web 1.0 to AI Era
The era of digital marketing continues to evolve with the presence of increasingly sophisticated AI technology creating new opportunities and challenges for businesses. This article discusses the evolution of digital ...
Understanding Media Monitoring and Its Role in Product Innovation
In the digital era, media monitoring is not just a tracking tool, but a key to digging market insights that support product innovation. By utilizing media monitoring, businesses can dig ...
Social Media Measurement: A Guide & Strategy for 2025
With competition getting tougher, social media measurement is key to success. Social media measurement is not just about numbers, but also strategic insights. Want to know if your social media ...
Social Media Engagement: Definition, Tools, and Pro Tips to Boost Interaction
Social media engagement isn’t just about likes! What makes your audience truly engaged on your social media? Your engagement rate is a testament to your social media success. Learn what ...
Social Media Audit: Strategy & Comprehensive Guide to Competitor Analysis
A social media audit is the key to understanding your social media strengths, weaknesses, and opportunities. It provides valuable insights into how your platforms are performing. Optimize your reach and ...
Monitoring vs. Evaluation: Differences & Comprehensive Guide
What is monitoring and evaluation? Both are essential steps in project management. Learn when and how to apply each for long-term success. This article explains the definitions, differences, and how ...
Measuring Media Intelligence Effectiveness: Metrics and KPIs to Monitor
A practical guide to measuring and optimizing media intelligence performance. Discover the metrics and KPIs that really matter!
Social Media Analytics for E-commerce: Metrics to Watch
Uncover the secrets behind e-commerce success through proper social media data analysis. Find valuable insights to optimize your marketing strategy and increase your business ROI.
Influencer Marketing Secret: Power of Media Monitoring!
Optimize your influencer marketing strategy with a data-driven approach. And uncover the secrets behind successful influencer marketing campaigns. Discover the power of media monitoring to optimize your strategy.
Social Listening vs. Social Monitoring: What’s the Difference?
Two critical approaches to understanding digital conversations: social listening and social monitoring can provide a competitive advantage in the ever-changing digital landscape. Gain comprehensive insights about both in this article.
Optimizing Customer Service with Social Listening
Understand the full potential of social listening in revolutionizing customer service, transforming how businesses interact, comprehend, and serve customers in the digital era. A smart strategy for understanding consumer needs ...
Digital Media Monitoring for Businesses: Definition and Strategic Benefits
How can you ensure that your marketing strategies align with market needs? Digital media monitoring offers a solution to track and analyze your brand's online presence. Explore its benefits and ...
Big Data: Essential Technology for Transforming Data into Smart Decisions
In the digital era, the ability to process data is the key to business success. Big Data has changed the way businesses analyze information and make decisions. Learn how Big ...
Using Twitter (X) Analytics for Businesses: Features, Benefits, and Optimal Strategies
Success in Twitter (X) marketing depends on precise data analysis. Explore the complete guide to using Twitter (X) Analytics to enhance your social media performance.
Twitter Data Analysis: Key to Understanding Trends and Public Opinion
Although now rebranded as X, Twitter remains a valuable source for insights into trends and public opinion. Learn how to leverage data analysis from this platform for your business needs ...
Brand Management: Key to Managing Business Reputation and Identity
Understand the importance of brand management in the digital era to build a positive image and maintain business reputation. This article delves into the strategies and principles of effective brand ...
Media Monitoring: What It Is, Benefits, and Managing Brand Reputation in the Digital Era
With media monitoring, companies can not only protect their image and reputation but also gain insights into market trends and consumer behavior. Discover the fundamentals of media monitoring, its operational ...
Social Analytics: Complete Guide and Effective Marketing Strategies
Discover the essence of social analytics through an in-depth exploration of critical metrics and a comprehensive guide to measuring social media campaign effectiveness, enabling measurable and sustainable results.
Mastering Social Listening: Techniques, Strategies, and Top Tools for 2025
To achieve excellence in Social Listening implementation for your company or business, you must understand key techniques, strategies, and essential tools. We'll provide a detailed explanation of everything you need ...
5 Important Metrics in Social Media Analytics You Must Monitor
A comprehensive practical guide to digital strategy optimization: from social media performance analysis to success measurement, learn how social media analytics can elevate your engagement and digital marketing ROI. Explore ...
Competitive Analysis: Definition, Purpose, and Applications
Competitive Analysis is crucial for navigating today's business landscape. Master these techniques to identify untapped opportunities in your market. Dive deep into our comprehensive guide on Competitive Analysis, featuring practical ...
A Complete Guide to 8 Essential Aspects of Natural Language Processing (NLP)!
NLP is the bridge between human-technology communication in the digital era. Let's dive deep into Natural Language Processing with a comprehensive A-Z exploration. This article thoroughly discusses 8 key aspects ...
Why is Sentiment Analysis Important? Definition, Types, and Its Uses
Learn how Sentiment Analysis helps businesses measure & understand public opinion in real-time. Discover how to use this technology to monitor brand reputation and analyze public perception by understanding the ...
Media Intelligence: What It Is and 10 Key Insights You Need to Know
Discover what media intelligence is and 10 crucial insights for your business. From understanding the concept to selecting the right tools, improve your digital strategy and ROI with this comprehensive ...
What Is a Social Media Analytics Tool? Here Are 10 Important Points You Need to Know
Discover what a social media analytics tool is and 10 crucial points for its application. Enhance your digital strategy with in-depth insights into content performance and audience behavior.
The Full Spectrum of Indonesia’s Sunscreen Demands
Market research reveals the evolving skincare needs of consumers in Indonesia. Amid rising UV levels and escalating air pollution, the demand for specialized sunscreens is soaring. Brands that harness real-time ...
Market Research: Uncovering the Power of Digital Insights
Get to know about Market Research starting from what the benefits are, the methodology used, and how to get the power of extraordinary digital insights for the future growth of ...
Improve Business Presence with Social Media Monitoring Platform Tools
Social media monitoring platform tools offer invaluable insights into consumer behavior, brand perception and industry trends, enabling users to make data-driven decisions and optimize their online presence. See how important ...
Social Media Analytics in 2023: Unraveling the Digital Landscape
During the last decade, social media analytics has undergone many extraordinary changes. And do you know how powerful social media analytics will be in 2023? How it has changed businesses ...
Social Media Monitoring: Best Benefits, Metrics and Tools
Social media monitoring involves tracking, analyzing, and responding to conversations, mentions, and trends on social media platforms. Here reveals how important social media monitoring is for your business.
Sheila on 7 Save We The Fest?
Through our comprehensive social media search, we traced the controversy that led to 'The 1975' being pulled from We The Fest, sparking a potential crisis. But, what followed is a ...
Sharper Market Research Tools with DXT:360 Highlight Keyword
Market research tools are redefined with DXT:360's Highlight Keywords. Boost efficiency, gain insights, and streamline data analysis.
“Not Spicy, Not Delicious” – A Media Intelligence Insight Within FMCG Hot Sauce Market
Ever wondered why some like it hot? We dive within hot sauce market of FMCG industry. Our findings show what defines a 'delicious' hot sauce for consumers & a 'successful' ...
Crisis Management Reimagined with Media Monitoring: Learning From Bea Cukai Case
Crisis Management takes center stage in our exploration of the Bea Cukai case. Uncover how prominent institution like Bea Cukai could used media monitoring to navigate through turbulent times, transforming ...
Personalized Media Monitoring: DXT360 Analytic’s Custom Labelling
Unlock personalized media monitoring with DXT:360 Analytics' Custom Labelling and Manual Classifying feature. Revolutionize your data sorting, searching, and analysis for greater business success.
Prosperous Growth: Media Monitoring Unpacks Indonesia’s Property Buzz
Unearth the influence of media monitoring on Indonesia's thriving property sector. Dive into digital dialogues to decipher trends, identify key players, and understand consumer needs. Discover technology's role in shaping ...
AI Unleashed: 5 Powerful Benefits of AI-Driven Insight Reports
Discover the power of AI-driven insight reports! Get your brand full-blown insightful PowerPoint reports that can be generated in minutes directly from our integrated platform.
Banking Reloaded: How Traditional Banks Adapt in a Digital Landscape
Amid the digital revolution, traditional Indonesian banks are launching digital versions to remain competitive. Yet, their public engagement lags behind the traditional versions.
Deciphering Ganjar Pranowo’s 2024 Presidential Run with Media Monitoring
Ganjar Pranowo's 2024 Indonesian Presidential Election candidacy has stirred significant conversations across diverse media channels. With his progressive stance, broad appeal, and bold initiatives, he's emerged as a key contender. ...
How Media Monitoring Ease Netizens to Navigate Mudik 2023 Pains
Learn how media monitoring eases netizens’ pain during Indonesia's annual homecoming event, mudik. Discover top tourist spots and transportation modes, as well as popular telecom and finance topics.
Exploring Social Media Market Research Tools in Indonesia
Social media market research helps businesses gain valuable insights that can guide their marketing and business strategies. Here's how to do it!
Discover Social Media Analysis Tools Trends in Indonesia
There are more than 4 billion active users on social media. By utilizing these social media analysis tools, your business can grow rapidly. Let's get to know in more detail.
Ditjen Pajak Bombshell Utilize: Social Media Monitoring to Expose the Filthy Rich
The assault case involving Mario Dandy Satrio and David Ozora has uncovered corruption involving Rafael Alun Trisambodo, generating a viral exposé that highlights the power of social media in exposing ...
Indonesia Out of the Game: Politics Trump Sports Over U-20 World Cup 2023™ Hosting Rights
FIFA's decision to remove Indonesia as the host of the FIFA U-20 World Cup 2023™ has generated significant public backlash on social media platforms. But what are the implications of ...
OpenAI Powered Feature: DXT360 News Summarizer
DXT360, an intelligence powerhouse, offers flexible social listening and media monitoring tools, including a News Summarizer feature powered by OpenAI.
How ChatGPT Will Disrupt & Transform The Creative and Media Industry in Indonesia
Delve into the world of generative AI and learn about the impact of ChatGPT in Indonesia media landscape and creative industry with Aristama Roesli, Dataxet’s Head of Data Science.
5 Reasons to Embrace TV, Print, & Magazines for Effective Media Monitoring
5 reasons why integrating TV, print, & magazine into media monitoring strategy is crucial for business and brands like yours.
9 Important Things about Digital Media Monitoring in Indonesia
Don't get it wrong, here are 9 things that are very important and you must know for your business before conducting digital media monitoring in Indonesia.
23 Best Social Media Monitoring Platform Tools in Indonesia
Improve your business reputation with proper social media analysis. Check out these 23 Social Media Monitoring Tools that are sure to suit your business
Seven Effective Social Media Marketing Tips
Social media marketing has now become a fundamental part of the marketing strategy in any business. With social media marketing, companies can connect directly with their target audience to promote ...
Tokopedia’s Epic Discount Blunder: Rp 7 Billion Gone to Waste!
Tokopedia's Rp 7B discount code mix-up leads to chaos on Indonesian social media. The e-commerce platform failed to manage the crisis, causing disappointment among customers and wasted resources.
DXT360: Game Changer Dashboard in Indonesia Media Intelligence
In early December 2022 through the Customer Gathering Event “Unveiling the Future of Media Intelligence in Indonesia”, dataxet:sonar introduced DXT360 Analytic dashboard along with sharing about EVO strategic framework. DXT360 ...
Digital Marketing Strategies and How to Develop One
Digital marketing has become an essential part of any business's marketing strategies, and for good reason. With the proliferation of the internet and social media tools, consumers are more connected than ever before, ...
5 Steps to Media Strategy & Its Application
Before deciding on the media to be used for your marketing campaign, it is necessary to go through the following steps of integrated media strategy planning.
6 Simple & Clever Data Analytics Methods
You can turn all types of data about your business, competitors, and customers into valuable statistics, accurate assessments, and predictions by using a variety of data analytics methodologies as follows.
New Identity, Same Philosophy
We are excited to announce our rebranding. Our new name, logo and identity reflect the transformation we have experienced since becoming part of the Dataxet group in July 2020. Over ...
How To Make The Most of Sentiment Analysis in 6 Steps
Sentiment analysis is the process used in analyzing online writings to determine the emotional tone in them. This article will help you understand how to make the most of sentiment ...
Smart Way To Use TikTok For Your Brand’s Campaign
Although TikTok is one of the youngest app, it has become the hottest marketing tool for brands who want to promote their products. This article will discuss about smart ways ...
A Brief Introduction to Natural Language Processing (NLP)
Natural Language Processing, commonly referred to as NLP, is a field of Artificial Intelligence (AI) that helps computers understand the rules and structures of human’s natural language. By combining the ...
The Benefits of Natural Language Processing (NLP)
After a brief introduction and overview of Natural Language Processing (NLP)—as seen on our most recent #NovemberNLP article, we will now talk about the benefits of NLP.
Natural Language Processing (NLP) Process, Tasks, & Techniques Part 1
Now that you’ve learned why NLP can be such a great asset for your business to have as previously mentioned in the second episode of our #NovemberNLP series, let’s dig ...
Natural Language Processing (NLP) Process, Tasks & Techniques Part 2
We will now get into the details of the main NLP tasks and techniques in syntactic and semantic analysis.
Natural Language Processing (NLP) Use Cases
We have put together some of the most common examples or use cases of NLP in our day-to-day lives on this blog.
Aspect-Based Sentiment Analysis: A Brief Introduction
Among so many text analysis techniques that are available out there, sentiment analysis is one of the most precise and accurate one—hence widely used by companies that have social media ...
5 Important Metrics to Look Out for When Doing Media Monitoring
Some vanity metrics are only there to make you feel good but won’t help you create a better brand strategy or achieve goals. So, take a look at these 5 ...
How to Create a Great Content Marketing Strategy
Though it may seem overwhelming at first, creating a content marketing strategy is just the same as making a blueprint for your content marketing goals, journeys, and expectations. Here are ...
5 Must Have Features on Media Monitoring Tools
As brands put more products to the digital market, it is more common for them to use media monitoring tools. It certainly is essential to use such kinds of tools ...
4 Top Reasons Why You Should Use Media Monitoring
Recently, media monitoring has become more and more familiar in the PR or marketing business. So, using media monitoring to help improve your business is a no-brainer. With so many ...
Why is Social Media Monitoring Important for Your Brand & Business?
If you have been hearing about Social Media Monitoring from somewhere, it is a sign that you might already be on the right track in improving your brand or business. ...
Digital Media Monitoring: A Fascinating Brief History
Digital marketing and its monitoring tools are inseparable. Digital media monitoring plays a particular role in supporting digital activities, campaigns, or strategies to grow awareness and the business itself. However, ...

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